Brand Strategies and Marketing

Rhode x Alexandra Saint Mleux Take Over Miami: Skincare Meets the Speed Circuit

Darling, if you weren’t in Miami this past weekend, you missed the most moisturized party of the Formula 1 calendar. Rhode, Hailey Bieber’s cult-favorite skincare brand, just co-hosted the event of the season with none other than Alexandra Saint Mleux , the effortlessly elegant art muse and girlfriend of F1’s golden boy, Charles Leclerc. Picture it: […]

From Italy to the U.S.: Brunello Cucinelli’s Elegant Strategy Behind 2025’s 10% Growth.

There’s a reason Brunello Cucinelli isn’t competing in the noise. Because when you’re this timeless, you don’t chase relevance, you embody it. The iconic Italian fashion house just reported a 10.5% rise in Q1 sales at constant exchange rates. In a world of fast trends and economic curveballs, that kind of growth isn’t just impressive.

The Hidden Economy of Front-Row Fashion Shows – Who Pays, Who Gets Paid?

The front row of fashion shows has transformed from an exclusive space for industry insiders to a strategic platform for celebrities, influencers, and luxury clients. Today, it’s not just about prestige; it’s a calculated business move where high-profile attendees can command hefty fees, and brands invest significantly to secure the right faces. Discover how influencers amplify trends, the hidden financial dynamics at play, and the lengths some go to gain visibility. From paid placements to the allure of front-row access, the intersection of fashion and finance reveals a captivating world behind the glamour.