Alexandra Saint Mleux and Nina Ricci: A masterclass in muse-marketing

On April 3, 2025, Alexandra Saint Mleux graced the opening of Nina Ricci’s boutique in Paris, making a significant moment in fashion calendar. Known for her impeccable style and influence, Mleux’s collaboration with the esteemed French label has witness widespread attention.

A Vision in Pink

At the event, Alexandra captivated attendees with her choice of attire- a delicate pink off-the-shoulder mini dress that exuded elegance and modernity. The ensemble highlighted her ability to blend classic sophitication with contemporary trends, reinforcing her status as a fashion icon.

Inaugurating the Nina Rouge Crush Pop-up

Beyond her presence at the boutique opening, Alexandra played a pivotal role in inaugurating the Nina Rouge Crush Pop-up. The event was a celebration of Nina Ricci’s latest fragrance, with Alexandra Saint Mleux at the forefront, embodying the brand essence. The evening was filled with beutiful moments, capturing the attention of fashion enthusiasts worldwide.

This collaboration between Alexandra Saint Mleux and Nina Ricci signifies a blend of contemporary style and timeless elegance. As Alexandra continues to make her mark into the fashion industry, her association with this label house exemplifies the synergy between modern influencer and heritage brands.

For a closer insight at the event and Alexandra’s stunning ensemble, you can watch the highlight here: