Darling, if you weren’t in Miami this past weekend, you missed the most moisturized party of the Formula 1 calendar. Rhode, Hailey Bieber’s cult-favorite skincare brand, just co-hosted the event of the season with none other than Alexandra Saint Mleux , the effortlessly elegant art muse and girlfriend of F1’s golden boy, Charles Leclerc.

Picture it: glowing skin, Jacquemus cut-outs, and champagne flutes clinking under the Miami moonlight. All while Ferraris roared in the background. Yes, this is your official invitation into the latest beauty-meets-speed power move.

Pole Position: The Event that Stole the Show

The night kicked off with the kind of low-lit glam that makes your pores say “thank you.” Hosted on May 1st, 2025 just ahead of the Miami Grand Prix , the Rhode x Alexandra soirée brought the skincare elite and F1 glitterati under one glossy roof.

Hailey Bieber served minimalist perfection (as always), while Alexandra Saint Mleux stunned in a draped, sleek ensemble that whispered “Old World muse, New Money confidence.”

Oh, and Kylie Jenner? Red-hot in Jacquemus. Because subtlety is so last season.

 Word is, the RSVP list was tighter than Anna Wintour’s approval queue , and even tighter than Rhode’s Glazing Milk waitlist.

Beauty Strategy, But Make It Sexy

This isn’t just a pretty party. It’s a calculated brand alignment.

Rhode’s partnership with Alexandra Saint Mleux is pure luxury branding genius. She’s young, European, stylish, and as photogenic as a campaign mood board. Add in her front-row seat in the F1 world and you’ve got cross-market perfection: fashion, motorsport, art, and TikTok-core lifestyle, all tied up in a dewy little bow.

Think of it as Guerlain meets grid girl, but in cashmere and clean girl makeup.

Rhode isn’t just selling skincare. It’s selling the lifestyle of softly lit power  and Alexandra is its new ambassador in a custom sheer slip dress.

Social Buzz: The Internet Is Obsessed

Instagram and TikTok lit up faster than an F1 launch sequence:

• • @alexandrasaintmleux shared intimate snaps of the night with a caption that read like a love letter to glowing skin and champagne toasts.

• • Hailey, naturally, posted a minimalist carousel with glazed cheekbones and maybe the most expensive-looking ponytail of 2025.

• • Fans called the duo “the chicest girlboss x It-Girl crossover since… ever.”

TikTokers were quick to label it “Skincare Coachella, Miami edition”,  and they weren’t wrong.

The Verdict: Brand Power in a Perfectly Glazed Finish

The Rhode x Alexandra Saint Mleux event was more than a marketing moment  it was a branding blueprint. Strategic, on-theme, and oh-so-Instagrammable.

It paired skincare with social cachet, Formula 1 with femininity, and chic minimalism with major celeb wattage. In other words: it was everything we love, curated to go viral.

And let’s be honest, darling… this is exactly what happens when Rhode’s clean girl DNA meets Monaco girlfriend chic. You get the future of beauty marketing — and a few very jealous influencers watching from home.

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You know you love glow.

XOXO, Skinfluencer Insider.